Executives at game studios have high hopes for generative AI and what it could mean for game development. In Christoph Hartmann's case, that technology may help the industry get out of its creative rut.Talking to IGN, the Amazon Games CEO said he hopes genAI can lead to new gameplay ideas. To him, its usage "has nothing to do with taking work away from anyone," and would be extremely helpful in ensuring the industry doesn't "get boring."With games competing for oxygen against so many things, like social media, Hartmann thinks a reinvention is vital. At the same time, he says genAI isn't a magical fix, but can at the very least, foster fresh collaboration and shorter (but maybe still-costly) development times."We as an industry definitely have to inno…